VIVA Certification: The Seal of Sustainability for Italian Wineries
VIVA certification – Sustainability in Viticulture in Italy is a recognition of excellence for wineries committed to reducing the environmental impact of activity, while promoting a responsible management of natural resources along with an ethical, sustainable production model. But what does this certification really mean for a winery?
What is VIVA Certification?
The VIVA program was started in 2011 by the Italian Ministry of the Environment and Energy Security. Its goal is to offer a clear and verifiable standard to measure, improve and communicate the sustainability performance of wine sector companies.
VIVA evaluates the impact of company activities on four key areas using defined and scientific parameters:
- Air – Measurement of the carbon footprint, i.e. the impact of CO₂ emissions throughout the production cycle.
- Water – Calculation of the use of water resources necessary for production, with the goal of reducing waste and protecting this vital resource.
- Territory – Evaluation of the interaction between the company and the natural and socio-cultural context in which it’s operating.
- Vineyard – Analysis of agricultural practices, promoting biodiversity and reducing the use of chemical products.
Why Choose VIVA?
Obtaining VIVA certification is not only an act of responsibility toward the environment, but also represents an opportunity for a winery to stand out in the market. Today’s consumers are increasingly aware of the origin of products and production methods. A VIVA certified wine is a symbol of quality, transparency and respect for the land and environment.
Furthermore, the certification encourages business innovation, encouraging wineries to continuously improve their production processes and invest in green technology.
Cantina Rechsteiner Example
Cantina Rechsteiner represents a virtuous example of VIVA certified company as we have embraced sustainability by integrating environmentally friendly agricultural practices and enhancing native vines such as Tai, Manzoni Bianco and Raboso.
For Rechsteiner Estate, VIVA certification is not just a label, but a philosophy. From vineyard management to the winemaking process, every single activity has the goal of reducing environmental impact and preserving the uniqueness of our territory. The seventeenth-century wine cellar is a perfect example, as it hosts our Raboso aged over three years in a unique space combining tradition, art and technology. It’s demonstrative proof that sustainability and culture can coexist harmoniously.
VIVA and the Future of Viticulture
Adopting VIVA certification means building a more sustainable future for the Italian wine sector. Reducing ecological footprint does more than just protect the environment, it guarantees the survival of ancient traditions and excellent quality of wines for future generations.